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Haikal
Latiff
Copywriting
Copywriting
Natural Healings (2017)
These videos were filmed and edited for chiropractic company Natural Healings as part of their social outreach.
Natural Healings (2017)
These videos were filmed and edited for chiropractic company Natural Healings as part of their social outreach.
Wrote EDM content for a staff-led initiative by Johnson & Johnson to increase net wearers and per wearer value.
Johnson & Johnson (2018)
Wrote EDM content for a staff-led initiative by Johnson & Johnson to increase net wearers and per wearer value.
Johnson & Johnson (2018)
Employer Branding
We Make a Difference (2021)
I conceptualised and worked closely with external photographers to produce these posters for the We Make a Difference campaign. The campaign adopts a compare & contrast approach to highlight the positive impact of SMRT staff's behind-the-scenes work for commuters during COVID-19.
#GrowingwithSMRT (2022)
In a bid to enhance retention in the Company, I produced #GrowingwithSMRT to highlight the different pathways available for staff to upskill and enjoy better careers. The video also showcases SMRT's care for its workers as it equips them with the right skills to remain employable.
Finding Home Away from Home (2020)
For the first time in his life, Bus Captain Khamarul is spending Hari Raya away from his family members. He is unable to return to Malaysia due to a Movement Control Order (MCO) that limits the arrival of people into the country to minimise the outbreak of COVID-19. In this documentary which I directed, filmed & edited, Khamarul shares what it's like separated from his family members & how he copes in Singapore, with the help of SMRT.
Making the Switch to TEL3 (2022)
With the opening of Thomson-East Coast Line (TEL) 3, I produced the following stories to showcase SMRT as an employer of choice that offers stability and exciting career prospects. By showing how the Company is able to attract talents from other industries, these stories reinforce SMRT's dominant position in the rail industry. Hover over the images to read more.
Tribute to Khaw Boon Wan by SMRT Chairman (2020)
SMRT Chairman Mr Seah Moon Ming pays tribute to Mr Khaw Boon Wan for all his contributions to the transport industry. Mr Khaw Boon Wan retired from politics in June 20.
Use of Smart Robot at WITH (2021)
Demonstrating SMRT Buses' innovativeness, I produced this video to show how a smart robot at Woodlands Integrated Transport Hub (WITH) helps staff with cleaning, security & concierge duties.
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